Subscription Advertising
Advertising in Whitstable
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5 Advertising + Promotion + SEO Solutions
Advertising in Whitstable. – Reach new customers with Go Whitstable Subscriptions, advertise, promote and optimise your business today
What is a microsite? – It’s basically, a condensed version of a website!
Why make a microsite? – We continually make improvements to the search engine optimisation (SEO) on your microsite, from here, tuning it in over time to catch more traffic for your business. This makes it much simpler for us to update your microsite with recent and relevant content, allowing the microsite to be used for weekly or monthly offers and promotions, unlike your own website perhaps which may not get updated until something breaks!
A full professional SEO specialist optimising from the ground up on your website will cost you upwards of £3000 (more for a large business) as it will usually incur the costs of your own IT professionals working alongside the SEO specialists. and yourself. Yes, a costly undertaking and a time consuming project, never the less, usually worth the investment! Your website may even need to be completely re-designed.
The Alternative Solution is
We make a microsite for your business, specifically designed to catch search traffic, we perform advanced keyword research in order to find the best keywords for your business, then we build the microsite around those keywords. from the SEO titles to the image metadata, everything published is highly optimised to make your product appear higher in google searches.
Marketing
Marketing
Because your microsite is not carrying the heavy weight of your website content, it can be purely packed with relevant and high ranking rich content, this is the best solution for those businesses wishing to increase their google rankings, while avoiding the disruption of a website SEO overhaul and the serious costs involved.
Advertising in Whitstable
Advertising in Whitstable
Your business will appear in the main category of your choice on gowhitstable.com – visitors can open your full profile page (microsite) by tapping on the image. Because it is comprehensive, visitors often return to the go whitstable website.
A site visitor may arrive on gowhitstable.com looking for a builders telephone number, after that they might look around and order a pizza delivery from our takeaway page.
We promote all categories in social media, encouraging people to use a local business wherever possible, that’s you!
Enhanced URL
Enhanced URL
an enhanced URL is a useful feature for any business that has social media accounts. The URL (link) can be simply posted in Facebook or Twitter and there you go, a professionally presented post that will bring customers to your business microsite. Your official website link is clearly visible upon entry to the microsite, our mission is to find potential customers for your business and direct them to you as quickly as possible, your telephone number is also displayed.
Intent Tweets
Intent Tweets
For Twitter promotions, intent tweets are king! We create an informative pre-made tweet that can be posted by your visitors, directly from your microsite, ideal for ‘tweet this to win a free meal’ or ‘share this for a chance of a free haircut etc. increase your reach in twitter, gain new followers and customers, increase awareness in your business.
Embedded social posts
Promotional Video
Promotional Video
Promo videos are a proven way to get your message out there, we’ll make an optimised informative 2 minute video for your business, sharable in social media platforms, emails, whatsapp etc. purposely sized to maximise your sales messages on social streams. small informative videos are a proven format to increase publicity. The finished promo video will also be published on your microsite for all to see.
Promotion
Promotion
Now that we have content to share, Go Whitstable will promote your business on Twitter and Facebook or Instagram. Regular promotion of your business is the most effective method, not too much, not to little, the frequency is determined by the size and activity of your social accounts. If you have a ‘Sale On’ or a ‘menu special’ that you’d like to share, just let us know, Meanwhile, We’ll be actively promoting the category that your business appears in throughout social media.
Multiple Page Microsite
Multiple Page Microsite
Quite simply, having multiple pages gives you multiple chances to catch search traffic, a broader range of keywords becomes available to optimise, each additional web page in your microsite is built around a pertinent key-phrase or keyword, making your traffic net a lot bigger. Although we can do keyword research to determine the best words or phrases to use, you know your business, and will use everyday words that we would like to know! Write down some key words that you think are prominent in your trade, if you can supply us with some synonyms too, it all helps. More pages = more opportunity to catch search traffic for your business.
Images
Optimised Images
Images are an important element in SEO, they can be packed with relevant metadata so they appear in image searches, it’s another way to gain direct traffic to your business microsite. If you are a shop, café, restaurant, pub etc, we’ll pop along and take some pictures, we’ll optimise the titles, Alt tags, descriptions and metadata, then publish the images to google.
Microsite SEO
Microsite SEO
Each web page in your microsite will be created around a keyword or key-phrase that you would like to rank higher in. Now Google will want to see that your page is the best result to be displayed when someone searches for a certain product or service, the google crawlers (bots or spiders) are are basically looking for the best relevance to the search query, using premium SEO tools, we are able to optimise your pages so that they are more relevant and will appear much higher in google searches for that keyword or key-phrase
Google indexing
Google indexing
Upon completion, your SEO optimised microsite will be published and then manually submitted to google for indexing, we expect full page enhancements to be awarded (reviews schema, sitelink search box, mobile usability & breadcrumbs.) Making you very findable in google and other search engines like, Bing, Duck Duck go, yahoo etc
Reviews and Star Ratings
Understanding Reviews and Star Ratings
Reviews are beneficial in many ways, potential customers can be tempted to your cafe, shop etc by reading a positive sentiment review about your business. Google also gather these star rankings from sites like ours that have a review system in place. A 5 star review on your microsite will be taken into account by google crawlers
Google My Business
Use Google My Business
google reviews and business details should always be addressed through your ‘google my business’ account, this is free to businesses and offers many features that will help you stand out in searches, we can offer help with this if you need.)
Choosing the right subscription Stage for your business
1 – perfect for a new business with no website yet.
2 – has everything from stage 1 +
3 – has everything from stage 2 +
4 – has everything from stage 3 +
5 – has everything!
Your Account – gowhitstable.com/my-account
When you purchase your subscription, an account will automatically be created where you can:
Find your subscription and payment details
See the due date for your next payment
Cancel your subscription
Change Password etc
